ELLE of an Opportunity: Student Writers,  Civic Audience, and Auction Genre

Robin Sutherland; William Chalmers; Mark Currie

doi:10.31468/cjsdwr.579

ELLE of an Opportunity: Student Writers, Civic Audience, and Auction Genre

Authors

Robin Sutherland University of Prince Edward Island
William Chalmers University of Prince Edward Island
Mark Currie University of Prince Edward Island

DOI:

https://doi.org/10.31468/cjsdwr.579

Abstract

Every February, the Charlottetown chapter of the Canadian Heart & Stroke (H&S) Foundation hosts the “Razzle Dazzle Red” gala, a fundraising event that includes a sit-down dinner and silent and live auctions. “ELLE of an Opportunity” is the name of the very first live auction item, a coordinated jewelry set, listed in the gala program for 2014. Text developed for the jewelry enticed bidders to go big and to go fashionably home: student writer Dani MacDonald invited auction attendees to “hop right onto the trend of big, bold jewelry with this triad from ELLE Canada! The oversized ruby ring adds a note of edginess without compromising sophistication. Pair the ring with matching ELLE ruby earrings and necklace to complete your brave and bold new look!” Who could resist such a high-powered sales pitch?

Downloads

Published

2017-05-27

How to Cite

Sutherland, R., Chalmers, W., & Currie, M. (2017). ELLE of an Opportunity: Student Writers, Civic Audience, and Auction Genre. Discourse and Writing/Rédactologie, 27, 42–57. https://doi.org/10.31468/cjsdwr.579

Download Citation

Issue

Vol. 27 (2017)

Section

Special: The Future of Writing Centres in Canada, Part 2

License

If this article is selected for publication in Discourse and Writing/Rédactologie, the work shall be published electronically under the terms of Creative Commons Attribution-ShareAlike (CC BY-SA 4.0). This license allows users to adapt and build upon the published work, but requires them to attribute the original publication and license their derivative works under the same terms. There is no fee required for submission or publication. Authors retain unrestricted copyright and all publishing rights, and are permitted to deposit all versions of their paper in an institutional or subject repository.