Making Pharmaceutical Industry Rhetoric an Object of Study

Authors

  • Judy Segal University of British Columbia

DOI:

https://doi.org/10.31468/cjsdwr.14

Abstract

Ray Moynihan and Alan Cassels, Selling Sickness: How the World’s Biggest Pharmaceutical Companies Are Turning Us All into Patients, New York: Nation Books, 2005. 254 pages.Key words: rhetoric of science, pharmaceutical industry, pharmaceutical marketing, condition branding, medicalization

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How to Cite

Segal, J. (2011). Making Pharmaceutical Industry Rhetoric an Object of Study. Discourse and Writing/Rédactologie, 23(1). https://doi.org/10.31468/cjsdwr.14

Issue

Vol. 23 No. 1 (2011)

Section

Reviews

License

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